December 2nd 2010 from 20h until late in the night
Passeig de Gràcia's retail establishments are holding their first fashion White Night on Thursday 2 December, with over 50 shops taking part. There will also be design and fashion-related activities going on in the emblematic hotels and buildings on this, one of Barcelona's major high streets.
You probably never thought you would be able to savour an escudella broth made by Carme Ruscalleda outside the Hotel Mandarin Oriental or see an exhibition of customised chairs in the centre of Passeig de Gràcia.
But all that, and much more, will be possible this Thursday, 2 December, when over fifty retail establishments, the Bulevard Rosa and several hotels will be open from 8 pm to 12 am for Shopping Night, an event already held in the main capitals of Europe.
Ultimately the aim is not to make the White Night a big sales night but to position Barcelona and the Passeig de Gràcia as an international shopping destination and link that with the Christmas festivities.
Barcelona Shopping Night is therefore taking place on the same night that Barcelona switches on its Christmas lights, which will be on for 36 days at over 300 city locations and lighting up 60 km of streets.
A passport of flowers and a party
Anyone wishing to buy something at any of these shops will have to take out a Shopping Passport, a small booklet supplying the addresses of the shops that will also come in useful for the "Gimcana de les Flors" and will be available at specialist information points.
For every euro spent at one of the shops taking part in Shopping Night, buyers will receive a flower-shaped stamp and, as they accumulate these, they will be able to enter lotteries for cruises, ski-resort holidays and nights in luxury hotels.
And, besides the shops and their products, which you can enjoy at a very unusual time, at midnight this unique city location will become the setting for a big fiesta.
"David Missoni", a sculpture over six metres high and dressed in moving fabrics by dEmo, will be installed on the avenue, as a collection of unique, customised industrial items and a large design tent with fashion and design celebrities from Barcelona will be at other points.
In addition, the Mariscal and Custo exhibitions will also be opening at La Pedrera and Casa Batlló respectively, with Carme Ruscalleda serving escudella broth and Jean-Luc Figueras serving up hot chocolate and churros.
Book a last minute flight or take your car and come to Barcelona to don't miss this incredible Fashion Event! If you're looking for a place to stay, we are here for you. We can propose you a large choice of apartments really close to the Passeig de Gracia!